Reddit has expanded a partnership with Google to use the tech giant’s Gemini tool and tap artificial intelligence for Reddit Answers. Google is helping Reddit manage information from 100,000 online communities and more than 400 million weekly active users, making their online conversations more searchable for Reddit Answers, Google said on Wednesday.
It could mean faster and more accurate search in addition to summaries, follow-up questions and the ability to have an AI conversation about the content, not unlike what users of AI chatbot services such as ChatGPT would expect.
Reddit unveiled Answers in late 2024, telling its users that it would be easier to search for content from Reddit — more often than not, answers to questions — without the need to go to Google and use its search function. Reddit already had a $60 million deal with Google to help train generative AI models on its content.
The company has also been expanding its translation services across its communities with the help of AI.
Reddit’s unique position in tech and AI
Although Reddit’s AI efforts may be much more visible to people lately, the company has been positioning itself with the technology for a while, said Rowan Curran, a senior analyst at Forrester Research.
“Reddit’s AI efforts have been ongoing for a number of years across a number of fronts,” Curran said. “For example, they were one of the early companies to develop their own model for code generation and assistance to support Reddit’s developers.”
While the company is getting some outside assistance with AI, it’s also attractive to companies such as Google and OpenAI because of how much content it owns and generates.
“Reddit’s position as both a provider as well as a well of information puts them in a somewhat unique position to attempt to capitalize heavily both on the ingestion and preparation of data for AI use cases, as well as the serving of answers and information created from that data,” he said.
Reddit’s position as an ongoing generator of deeply human discussion is something that shouldn’t be lost in the rush to implement AI, says author Christine Lagorio, who wrote about the company in her book We Are the Nerds: The Birth and Tumultuous Life of Reddit, the Internet’s Culture Laboratory.
“I certainly hope it doesn’t diminish Reddit’s strength, which is increasingly its ecosystem of real human answers to real human questions, a welcome contrast from the rest of the increasingly artificial (and artificial-sounding, and artificial-looking) web,” Lagorio said.
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