Unless there’s a massive glitch in the universe, I have it on good authority that we can expect the Apple Watch Series 11 this September, alongside the rumored iPhone 17. Apple has consistently announced a new Apple Watch every year since its 2014 debut. Except for the first-gen model, they all launched at the yearly iPhone event in September.
What’s less predictable is the release date. Traditionally, the new model goes on sale anywhere from a few days to a couple of weeks after the keynote (which is what we expect for 2025), though recent years have seen delays due to production issues. It’s also unclear how newly imposed tariffs will affect the new watch’s launch and price in 2025.
The Apple Watch Series 11 will follow last year’s Apple Watch Series 10, which earned a CNET Editor’s Choice Award. Apple sells other models too, like the Apple Watch Ultra 2, which came out in 2023 and the Apple Watch SE, which dropped in 2022. While Apple doesn’t say anything about future products, we are fortunate that there are numerous rumors for all Apple Watch models. Here’s what leakers and Apple analysts say we can expect for the next Apple Watch(es).
How many Apple Watches will we get this year?
We’re definitely getting a Series 11, and there’s a good chance we’ll see an updated Ultra and SE model, according to a report from Bloomberg’s Apple analyst Mark Gurman. The Apple Watch Ultra and the cheaper SE line haven’t exactly followed a predictable upgrade cycle, but last year’s absence could prove a strong clue that 2025 could be the year we get all three again. The Series 10 took the spotlight in 2024 as the only smartwatch announced that year.
Apple Watch design
With last year’s redesign still fresh, the Series 11 will likely look similar to the Series 10 and feature the same large edge-to-edge screen (still 42mm and 46mm) that’s brighter, lighter and thinner bezels than its predecessors. Any design tweaks would probably be minor and driven by new technology under the hood.
According to MacRumors, the Apple Watch might get a more energy-efficient screen, maybe an LTPO display with higher resolution and better brightness, which, on paper, could help improve the battery life. This could be reserved for the higher-end Ultra 3, which will likely otherwise keep its original design.
The more adorable SE, however, could see a more extensive design overhaul. It would still have the body of the Series 8 and, according to Gurman, get several upgrades from the Series 10, like an always-on display.
Apple Watch processor
Apple typically bumps up the processor with every new smartwatch, so we should see an Apple S11 chip this time around for at least the Series 11 and Ultra 3. The Ultra 3 is also rumored to get satellite connectivity and 5G support, but according to Gurman, these features likely won’t make it to the Series 11. Considering last gens’ upgrade cycle, my personal bet would also be on the SE getting a processor bump up to the S9 chip, currently found in the Ultra 2 and the Apple Watch Series 9.
The Series 10 charges faster than earlier Apple Watches, but the battery lasts the same length of time.
Apple Watch battery
If there’s one thing on everyone’s wishlist, it’s better battery life. The Series 10 introduced faster charging — 0% to 80% in just 30 minutes compared with 90 minutes on previous models — but there’s room for improvement in battery capacity itself.
While there aren’t any rumors indicating that new Apple Watches will get a longer battery life, I truly hope Apple addresses the battery because its smartwatches are falling behind. Some Android models use dual chipsets to divide tasks and optimize battery life. I’d like to see Apple adopt a similar strategy and finally push battery life to two full days on a single charge for regular models. I hope the Ultra, which currently gets a full 72 hours on a charge, gets the faster charging and pushes its battery life limits to four full days.
Apple Watch price
Based on current pricing, the Apple Watch Series 11 could cost $399 for the 42mm aluminum version and $429 for the 46mm version, with upgrades for cover material and LTE connectivity costing extra. That is unless recently enacted tariffs play a part in pricing this year, which remains to be seen. The other question is what the most expensive variant will be — solid gold, diamond-encrusted Hermès, anyone?
Apple Watch health and fitness upgrades
There’s been a persistent rumor about blood pressure tracking finally making its way to the Apple Watch, but it’s unclear when it will be ready. According to March report from Gurman, Apple has already been testing the feature in its smartwatch but has run into problems. Other wearables health companies like Omron and Med-Watch have proven it’s possible to measure blood pressure from the wrist, but adding this feature would likely require new sensors and a bulkier design. It would also be less precise than dedicated health devices like Omron’s and measure baseline metrics like the Galaxy Watch 7 and Ultra (which isn’t supported on Samsung watches in the US).
Glucose monitoring has also been thrown in the mix, but according to Gurman, that would be even further down the line. Lastly, the blood oxygen (SpO2) feature that debuted on the Series 6 likely won’t be making a comeback this year as Apple is still navigating legal issues related to it.
A hand with an Apple Watch activates a Level Lock Plus on a wood door.
Additional Apple Watch surprises
There’s another rumor floating around that the Apple Watch could get a camera — not for selfies (this isn’t 2015, after all) but for AI-based image recognition. With the release of Apple Intelligence, Apple introduced a visual search tool on the iPhone that uses the camera to provide relevant information about objects and places.
According to a report by Gurman, Apple is exploring this option, and even if the company decides to move forward with the technology, it likely wouldn’t make its way to the Apple Watch until the 2027 models. While it’s not expected for this launch, it could hint what kind of AI integration will arrive with WatchOS 12. By contrast, WatchOS 11 lacks any Apple Intelligence features.
WatchOS 12 may also give us clues about the direction Apple is taking with Apple Intelligence on the Watch and could hint at new hardware features as well. The new operating system is expected to be unveiled at Apple’s annual developers conference, WWDC 2025, which is scheduled for the week of June 5.
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