YouTube is close to announcing a new lower-priced “premium lite” version of its subscription service, Bloomberg reports. The new tier is expected to launch in the United States, Australia, Germany, and Thailand “soon.”
The tier will give users access to YouTube’s library of podcasts and how-to clips without ads, Bloomberg notes. Premium lite will be targeted toward viewers who mainly want to watch videos other than music videos.
It’s unknown how much the tier will cost. While the premium lite tier has been in testing in some overseas markets, YouTube is gearing up to officially roll it out.
YouTube Premium costs $13.99 per month in the U.S. and lets subscribers watch anything on the platform without ads, including music videos.
YouTube’s new tier would come amid growing competition among platforms, including Spotify and Apple Podcasts, all looking to become the go-to destination for podcast listeners.
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